If you haven’t purchased jewelry in a while, you may be interested to know that the jewelry industry is going through some major changes.
Diamonds have always had ridiculous markups, but recently there are more options for relief.
Many direct importers are selling rings themselves at much better prices than you could get from the traditional stores.
It makes perfect sense – the traditional stores have to pay for a storefront, sales force, utilities, etc.
The importers can usually beat their prices hands down.